Average Cost Per 1,000 Impressions
$2,000 average vehicle wrap lasting 5 years = $34 per month!30,000-70,000 Daily Vehicular Impressions
8.4 million Annual Vehicular Impressions
Arbitron Research: "The 2003 National In-Car Study-The power of outdoor advertising" demonstrates:
- Traffic is getting worse.
- Americans travel 302 miles/week.
- Americans are spending more timein cars, on average, more than 15 hours per week in a car.
- Commuters are an exceptional advertising target in terms of income and consumption habits.
- Super Commuters: 24% of Americans: 2 hour commutes-upscale, educated married with children.
- Super Commuters: very powerful consumer group who receive significant expo sure to Outdoor Media.
- Outdoor Advertising can deliver immediate results for an advertiser.
